Beyond the Buzzwords: Why Brokers Are Turning to PriceDynamix for Smarter, More Dynamic RBP

May 30, 2025

Michael Condon GM, Senior Vice President PriceDynamix

Discover how PriceDynamix by AMPS is transforming Reference-Based Pricing (RBP) for brokers—offering smarter savings, enhanced member experiences, and dynamic healthcare strategies.

In the self-funded healthcare space, brokers are facing more pressure than ever.

Clients are frustrated with bloated networks that fail to deliver value. They’re skeptical of large carrier promises and are looking for smarter alternatives. They are turning to you—the trusted advisor—to help them find economical solutions that save money without sacrificing experience. Unfortunately, many new models still fall short, especially when it comes to member treatment.

This is where PriceDynamix changes the game.

PriceDynamix, an AMPS solution, is a dynamic take on Reference-Based Pricing (RBP) designed to preserve savings expectations while improving how those savings are delivered. Our solution creates a better experience for the plan, the member, and the broker.

Let’s explore how PriceDynamix helps brokers strengthen client relationships, improve satisfaction, and confidently lead in an ever-changing market:

1. A More Intelligent Approach to Repricing

PriceDynamix fixes what traditional RBP models often miss. Our system’s core is a clinically guided repricing method that leverages over two decades of claims data using AMPS’ proprietary payment integrity platform.

Each claim is reviewed before any repricing occurs. This ensures validity, accuracy, and defensibility. We leave out the guesswork, do not apply broad discounts to unverified charges, and prevent unnecessary provider conflicts.

In addition, PriceDynamix includes direct provider contracting that aligns with an employer's population and utilization patterns. When billing questions arise, our team steps in to protect both the member and the plan sponsor.

Our comprehensive approach delivers predictability and control, creating confidence for brokers when presenting alternatives to traditional RBP networks.

2. Change the Game with a Member Experience that Builds Trust

One of the biggest reasons brokers hesitate to present RBP options is the fear of member abrasion. Confusing bills, lack of support, and stressed-out HR teams have made traditional programs difficult to defend.

PriceDynamix solves this through member advocacy serving as part of its core solution.

We're more than just 1-800-number. Beginning day one, members will have access to a trained member-care team who locates providers, answers questions, and resolves billing issues. With a dedicated support structure designed to provide clear, compassionate communication, our solution puts members at ease.

When employees feel supported and well-informed, employers feel confident that they made the right decision. Reducing tension and creating more stability reflects positively on the broker who brought PriceDynamix to the table.

3. A Better Story for Brokers to Tell

Savings alone are not enough to win business. Clients want to know how those savings are earned, how the process affects their employees, and what kind of support they can count on after contract execution.

PriceDynamix gives brokers a story that is easy to tell and even easier to stand behind.

With fixed PEPM pricing, defensible repricing, integrated legal protection, and real-time advocacy, brokers have a turnkey solution they can present with confidence. Our team provides co-branded materials, strategic positioning guidance, and onboarding support to help you prepare for client communication and annual renewals.

You are not alone in trying to explain how RBP works or why it matters. AMPS stands beside you as a partner, not just a vendor.

This Is More Than a Product. It Is a Strategy.

The brokers who succeed today bring solutions that align with their clients’ goals, values, and company culture. They care not just about cutting costs, but about how those cost savings impact their people.

PriceDynamix offers a better way forward, delivering financial performance through integrity and precision. Our member advocacy ensures a smooth member experience. And our broker partners are provided with tools, expertise, and strategic insights that enhance your ability to lead.

If your clients are ready for something better, PriceDynamix is ready to deliver.

 📄 Download – PriceDynamix 1-Sheeter

Let’s create your next success story together.

📅 Schedule a strategy session with the AMPS team today.

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